Penulis Utama : Senly Wha Novita
Penulis Tambahan : -
NIM / NIP :
Tahun : 2005
Judul : The Activities of Public Relations Directorate of PT. TELKOM Divre IV Semarang
Edisi :
Imprint : Surakarta - FSSR - 2005
Kolasi : ix, 32 hal.; 4 inci
Sumber : UNS-FSSR NIM. C9302143
Subyek : PUBLIC RELATIONS-STRATEGI DAN PEMASARAN
Jenis Dokumen : Laporan Tugas Akhir (D III)
ISSN :
ISBN :
Abstrak : As a big prestigious company that has so many parties involved in running the business, Telkom has responsibility to maintain its company image. The duty of maintaining Telkom’s good image is handled by Public Relations directorate through its activities. Based on the observation, this report describes the duties of Public Relations directorate in PT TELKOM Divre IV Semarang and also describes the internal and external activities held by it. In finishing this report, descriptive qualitative method is applied. It covers by collecting the data, analyzing the data and making conclusion. The data in this report are obtained by having observation in PT TELKOM Divre IV Semarang, interviewing the staff of Public Relations directorate of PT TELKOM Divre IV Semarang and conducting a library research. Through the observation, it can be seen that Public Relations directorate of PT TELKOM Divre IV Semarang holds the responsibility of so many duties in order to maintain the good company image. In PT Telkom, the duties of Public Relations are handled by communication directorate which is divided into three sections i.e.: Public Relations Internal Communication, Public Relations External Communication and Public Relations Marketing Communication. Each section has its own duties. Those duties are: to carry out communication between employees, to issued internal communication media, to manage and document and implant Public Relations policies, to manage schedule and subject matter that has to be dealt by Telkom’s officer with other business partners, to prepare subject matter for press release, to make external publication, to report public’s opinion which is publicized in mass media, to respond public’s complaint through mass media. Some of those duties are fulfilled by doing the activities i.e.; make morning issue report, newsletter resume report, and competitor resume report. In the end of this report, the writer concludes that all activities done by Public Relations of PT TELKOM Divre IV Semarang have the important role in making the good image of the company. Some suggestions are given to the company, especially to Public Relations directorate in order to improve the working system of the related directorate.
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abstrak.pdf
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File Jurnal : -
Status : Non Public
Pembimbing : 1. Yusuf Kurniawan, SS, M.A
Catatan Umum :
Fakultas : Fak. Sastra dan Seni Rupa