Penulis Utama : Prasetya Karyanta
Penulis Tambahan : -
NIM / NIP :
Tahun : 2005
Judul : The promotion techniques used by Primagama marketing division Pedan Klaten branch
Edisi :
Imprint : Surakarta - FSSR - 2005
Kolasi : ix, 26 hal.; 4 inci.
Sumber : FSSR - NIM. C9302126
Subyek : STRATEGI PEMASARAN
Jenis Dokumen : Laporan Tugas Akhir (D III)
ISSN :
ISBN :
Abstrak :

Primagama Pedan Klaten Branch is a Learning Assistance Institution located o n Jl. Ronggowarsito no: 2 Pedan Klaten. The success of promotion techniques used by Primagama made the writer interested in observing the promotion techniques used by Primagama to promote their products and services by doing job training from January 24th until February 14th 2005.

The major aim of this final project was to describe what the promotion techniques used by Primagama Marketing division to promote its products or services to the public or students are.

The final project belongs to descriptive quantitative data. To get the data, the writer used some techniques of collecting data; they were observation, interview with staffs or persons who have a good relation and experience with Primagama, and the last was by library study to obtain references of the data.

From the analysis of the data, the writer concludes that the promotion techniques used Primagama Pedan Klaten Branch to promote their products and services are advertising (leaflet, brochure, Booklet, spanduk, billboard), direct marketing, sales promotion, and personal selling. Among of them, the promotion media often used by Primagama are leaflets, personal selling, and direct marketing. The writer also gives recommendations to the Primagama; they are such as by holding seminar and becoming sponsorships.

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Fakultas : Fak. Sastra dan Seni Rupa