Penulis Utama : Afif Fatkhur Rohman
Penulis Tambahan : -
NIM / NIP :
Tahun : 2005
Judul : Strategies of CV Queen Furniture
Edisi :
Imprint : Surakarta - FSSR - 2005
Kolasi : ix, 25 hal.: lamp.; 4 inci.
Sumber : FSSR - NIM. C9302002
Subyek : STRATEGI PEMASARAN
Jenis Dokumen : Laporan Tugas Akhir (D III)
ISSN :
ISBN :
Abstrak :

This final project report is based o n descriptive analysis method, which explains about marketing strategies used in CV. Queen Furniture, o ne of furniture companies in Jepara, Central Java. It formulates its marketing strategies by using market segmentation strategy as the first step. Segmentation, then, is followed by market targeting strategy, which evaluates each market segment’s attractiveness and suggests o ne or more segments to enter. The last step is developing marketing-mix channels. In this phase, there are four elements that comprise a company’s marketing program. Those strategies are aimed to bring its product into the hand of consumers and to increase its volume of selling.

The data of this report are taken from interviews, library study, and the observation and the knowledge of the writer when he conducted job training in there. In analysis the data, the writer, firstly, selected the data into the main data and the supplementary data. Secondly, the writer described the data into a description. Final step is the writer drew conclusion to answer problem statement.

In conclusion, the writer concludes that CV. Queen Furniture uses marketing strategies taken from books and academic references. It can be seen from the systematical steps taken by its officer in marketing strategies.

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abstrak.pdf
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Fakultas : Fak. Sastra dan Seni Rupa