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A tenor comparison on advertisement texts of business schools from united kingdom and united states published in businessweek magazine, october 24, 2005’s edition (based on systemic functional linguistics)
|Penulis Utama||:||Ria Puspitasari|
|NIM / NIP||:|
|Judul||:||A tenor comparison on advertisement texts of business schools from united kingdom and united states published in businessweek magazine, october 24, 2005’s edition (based on systemic functional linguistics)|
|Imprint||:||Surakarta - Fak. Sastra - 2006|
|Sumber||:||UNS-Fak. Sastra NIM.C1304036|
This research is a descriptive qualitative research employing a comparative method. It is aimed to explore and compare as realization of interpersonal meaning in advertisement texts of business school from
The source of data of this research were the advertisement texts of business school published in BusinessWeek magazine
The sampling used was a purposive sampling method since criteria of the data were all the same kind of advertisement texts. Therefore, there were six advertisement texts of business school from both countries published in the magazine. The business schools taken as the data were taken from two different countries since it is a comparative study.
This research was conducted by analyzing the data through the description of lexicogrammar, cohesion, text structure and genre to explore tenor covering status, contact and affect. Finally, this research was purposed to find out the similarities and differences the texts of both countries.
From the analysis of data, it can be concluded that the status between advertisers to the readers tends to be equal. It can be seen from the employment of indicative declarative clauses functioning as proposition. Moreover, the status between the advertisers and the schools is also equal. This is expressed through the use of pronoun “we” and “us” and possessive pronoun “our” in each text of both countries.
The contact analysis of all texts from both countries shows that all texts employs familiar and understandable language, it is proved by the occurrences of type of clause, simplex nominal and verbal group, logical relation and genre of the texts. Moreover, all text of both countries involves the readers in the texts. It can be proved through the use of pronoun “you” and possessive pronoun “your” and also the employment of proposal in each text.
The affect of all text shows the positive judgment between the advertisers to the readers and advertised schools. This is shown by the application of positive polarity, ideational metaphor, attitudinal lexis and genre of the texts.
Furthermore, based o n the marketing technique, all text employ retentive stage, this shown through the simple phrase or sentence and illustration or logo of each text in order to remind the readers about the existence of the school.
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1. Tri Wiratno
|Fakultas||:||Fak. Sastra dan Seni Rupa|