Penulis Utama : Lia Ayu Diyanti
Penulis Tambahan : -
NIM / NIP :
Tahun : 2007
Judul : The internal and external activities of public relations division of coca-cola bottling indonesia (CCBI) of central java
Edisi :
Imprint : Surakarta - FSSR - 2007
Kolasi : ix, 31 hal.
Sumber : UNS-FSSR Program Diploma III NIM.C9304122
Subyek :
Jenis Dokumen : Skripsi
ISSN :
ISBN :
Abstrak : This final project is written based on my job training at Coca – Cola Bottling Indonesia (CCBI) of Central Java. The objectives of this final project are to describe the internal and external activities of Public Relations of Coca – Cola Bottling Indonesia and to show the weaknesses faced by the Public Relations in Community relations and solution to the weaknesses. In writing this final project, I collected the data by observing the internal and external activities of Public Relations of Coca – Cola Bottling Indonesia, by interviewing and by researching in the library by reading and taking note on many important points from the books related to the final project. Based on the discussion there were internal and external activities done by Public Relations of Coca – Cola Bottling Indonesia of Central Java, namely the Employee, Customer, Community, Government and Media Relations. There were weaknesses faced by Public Relations in Community relations about the merchandise for the Visitors of Plant Visit program because the management does not give the budget for the Public Relations division, and the solution to the weaknesses is the management should add the budget of the Public Relations division to give the souvenir/ merchandises for the visitors who visit Coca – Cola Bottling Indonesia.
File Dokumen :

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abstrak.pdf
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File Jurnal : -
Status : Non Public
Pembimbing : 1. Drs. Tri Wiratno, MA
Catatan Umum :
Fakultas : Fak. Sastra dan Seni Rupa