Penulis Utama : Suciati Agustina Prasetyoningrum
Penulis Tambahan : -
Tahun : 2009
Judul : The international school of kuala lumpur and ruamrudee international school In newsweek magazine (based on systemic functional linguistics)
Edisi :
Imprint : Surakarta - FSSR - 2009
Kolasi : xiii, 115 hal.
Sumber : UNS-FSSR Jur. Inggris-C.1305540-2009
Jenis Dokumen : Laporan Tugas Akhir (D III)
Abstrak : This research belongs to a qualitative research employing descriptive comparative method. It purposes to explore and compare the tenor of school advertisement texts of The International School of Kuala Lumpur and Ruamrudee International School issued in Newsweek Magazine by using Systemic Functional Linguistics Approach. The research aimed to find out the dimension of tenor: status, affect and contact of all texts. In addition, it is intended to know the similarities and differences of all texts. The data are lexicogrammar, text structure and genre. The source of data is the advertisement texts taken from Newsweek Magazine on March 13th, 2006 and May 15th, 2005. The research applies total sampling technique because the data in this research are all clauses taken from the texts. The research was conducted by analyzing the data through the description of lexicogrammar, text structure and genre to define the aspects of tenor: status, affect and contact. Then, the research was purposed to discover the similarities and differences of all texts. Based on the data analysis, it can be concluded that text 1 applies unequal status. It is indicated by the occurrence of imperative clauses showing that the advertiser wants to give the persuasion to the readers in addition giving the information about the product offered. The readers are just as `the receivers of the information. Meanwhile, text 2 employs equal relative position. It is reflected by the presence of indicative, declarative, proposition clauses giving the needed information to the readers as the costumers. The positive assessment between the advertiser to the readers and the advertiser to the schools is shown by the employment of positive polarity, indicative declarative clauses functioning as proposition and attitudinal epithets. The familiarity of the language in all texts can be known through the application of elliptical clauses, simplex clauses, simplex nominal and verbal groups, thematic pattern, nominalization, technicality and genre employed in the texts. The involvement of readers is indicated through the use of pronoun. In addition, from the marketing technique approach, all texts use pioneering stage supporting the description genre.
File Dokumen : abstrak.pdf
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File Dokumen : -
Status : Public
Pembimbing : 1. Dr. Tri Wiratno, M.A
2. Dr. Djatmika, M.A
Catatan Umum :
Fakultas : Fak. Sastra dan Seni Rupa