|Penulis Utama||:||Mugi Harsono|
|NIM / NIP||:|
|Judul||:||Manajemen lingkungan natural dalam perspektif resource-based view: tuntutan stakeholders ataukah kebutuhan?|
|Sumber||:||Perspektif Vol. 8 No. 1 Juni 2003: 125-135|
|Abstrak||:||Natural resource-based view is the highest approach put to use by companies upon their environments in which the companies place environmental issues in their strategic decisions. Some companies that use a good environmental management show that they have better financial performances. However, in a broader level, the implementation of business noticing o n the safety for environment has not yet got its customers’ responds in
according to their demands o n such kind of business. So, it can be said that based o n the empirical evidence, the influence of the environmental management upon the work of company is equivocal. The unbalance condition between market attitude and behavior
toward the green products is the main problem concerning with why the environmental management has not yet welcomed whole heartedly by the business subjects.
Keywords: strategic management; natural-resource-based view, environmental management; organizational performance
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|Fakultas||:||Fak. Ekonomi dan Bisnis|