Abstrak
CULTURAL BEHAVIOR REPRESENTATION IN AN INDONESIAN EFL TEXTBOOK: A VISUAL CONTENT ANALYSIS
Oleh :
Yohana Elisabeth Yuliarti - K2222096 - Fak. KIP
Yuliarti, Y. E. K2222096. Advisor Teguh Sarosa S.S.,
M. Hum. Cultural
Behavior Representation in an Indonesian EFL Textbook: A Visual Content
Analysis. Thesis. Teacher Training and Education Faculty, Sebelas Maret
University, Surakarta. July 2026.This study examines the
representation of cultural behavior in Bahasa
Inggris: English for Change, an EFL textbook for Grade 11 Senior High
School published by the Ministry of Education, Culture, Research and
Technology. Framed within Stuart Hall’s (1997) representation theory, the study
employs a qualitative content analysis design to investigate which cultural
behaviors are visually represented in the textbook. Its reveal the unbalanced
distribution of each cultural behavior. Time orientation is overrepresented,
while others are underrepresented or totally absent. The study contributes to
critical EFL materials analysis and offers a replicable cultural behavior
framework for future textbook evaluation in Indonesia and comparable contexts.
