The efforts of public relations of PT PLN (PERSERO) APJ Surakarta to successfully execute the electricity economizing program

Oleh :
Dewi Rara Arianing Asri - C9306032 - Fak. Sastra dan Seni Rupa

ABSTRAK This final project report is written based on the job training in PT PLN (Persero) APJ Surakarta. The job training was done on 2nd until 31st March, 2009. The major aim of this final project is to know the efforts of Public Relations of PT PLN (Persero) APJ Surakarta to successfully execute the electricity economizing program. In the discussion, the writer describes the efforts of Public Relations of PT PLN (Persero) APJ Surakarta to successfully execute the electricity economizing program. There are the efforts for external public and the efforts for internal public. The efforts for external public are giving knowledge and spreading information by making relationship with mass media, holding socialization about electricity economizing program, creating and using Mr. and Mrs. Bili the clowns, making printed materials for promotion and publication about electricity economizing program, and persuading society to turn off light at 17.00 p.m. until 22.00 p.m. The efforts for internal public are holding campaign in PT PLN (Persero) APJ Surakarta, persuading the employees of PT PLN (Persero) APJ Surakarta to use electricity economically, and turning off light of PT PLN (persero) APJ Surakarta at 17.00 p.m. until 22.00 p.m. The implementation of the program mostly run well even though the Public Relations has weaknesses; they are the budget and the facilities of Public Relations Division of PT PLN (Persero) APJ Surakarta. At last, the writer gives some suggestions to Public Relations Division of PT PLN (Persero) APJ Surakarta, such as increasing the quality and quantity of the facilities, improving the skills of the officers in order to conform to their field, and increasing more budgets to support their activities.