Analisis tanggapan konsumen terhadap bauran pemasaran produk air minum dalam kemasan galon utra pada PT Guwatirta Sejahtera Palur
Joko Prihatin - F.3206059 - Fak. Ekonomi dan Bisnis
Marketing mix is used strategy by company to market its product so that especial target can be reached. Marketing hotchpotch represent combination from product, place, promotion and price.
Target of this research to know how consumer comments to product marketing hotchpotch irrigate ninum in tidiness of Utra gallon at Secure and prosperous PT Guwatirta. This Research is expected can be of benefit to Secure and prosperous PT Guwatirta pihakmanajemen upon which dalammengembangkan consideration conception marketing, formulating and deciding better marketing strategy.
This research is done with survey method, where data obtained with spreading [of kuisioner to 100 responder. Population in this research is consumer wearing drinking water product in tidiness of Utra gallon [in] Solo region and its surroundings. method Intake of sampel is sampling convenient. obtained data is later;then analysed by using deslriptif analysis and presented in the form of Frequency distribution.
Through got by descriptive analysis of result for the variable of consumer comments product agree with porsentase each;every question item 58% agreing for the raw material of its water with quality, 70% agreing to be designed by tidiness which is is nicer to be compared to other brand product, 71 % consumer agree Utra drinking water product brand is easy to said and 77% agreing that Utra drinking water product brand depict good quality. Consumer comments to price variable with two question item answer very agree, 51% consumer very agree price sell Utra drinking water product is enough reached, 52% agreing price sell drinking water product in tidiness of Utra as according to its quality. Consumer comments to distribution variable with its three item. majority answer disagree, 80% consumer disagree that drinking water product promotion in tidiness of Utra gallon is easy to comprehended, 77% disagree that drinking water product in tidiness of Utra gallon is often promoted, 72% disagree that drinking water product promotion in is tidy of Utra gallon more is interesting compared to other brand. Consumer comments to distribution variable with its four item of majority nya agree, 78% agreing many house around consumer house selling Utra gallon drinking water product, 70% agreing drinking water product in tidiness[of utra gallon is easy to got, 68% agreing available Utra gallon drinking water product at the time of required, 69% agreing Utra gallon drinking water product serve message between
obtained conclusion in this research 1) is designed by tidiness, quality of raw material have have good and catchy brand 2) Price which on the market is relative reached by consumer 3) Consumer express that promotion still less 4) spreading of Product have apportionment, availibility of product answer the demand of and also the existence of order dilevery. Suggestion Company have to remain to maintain marketing hotchpotch at Product facet, distribution and price because consumer respon very good except promotion. Company have to improve promotion. Consumer comments to very low promotion. Proven the mentioned of consumer majority disagree with question item at promotion variable. Benefit improve promotion is product recognized wide of by wide of society and also improve sale volume.
Key words : Product, price, promotion, distribution