Abstrak


Riset Pasar dengan Usability Testing untuk Mengetahui Minat dan Respon User terhadap Aplikasi Jurus-In


Oleh :
Puspiwati Chandra Wicaksana - F0219113 - Fak. Ekonomi dan Bisnis

In this digital age, education needs to adapt to the times that exist. Education does not only focus on formal schooling in the classroom, but it can also be developed based on students' interests and talents. Education can also be developed based on the interests and talents of students. The number of students who choose the wrong major in Indonesia is very high, this is because they do not know their interests and talents, so they make the wrong decision. Know their interests and talents, so they make the wrong decision about their major in college. Lectures. In this case, Jurus-In is present as an educational platform in providing information about majors, campuses, and interest and talent tests. The Jurus-In application is here to be the answer to the problems that exist for students in helping them find their interests and talents, and deciding on college majors. Jurus-In has a unique value that Jurus-In is different from other educational platforms, namely interest and talent tests using the theory of theory from John Hollad, namely RIASEC. RIASEC theory is a theory to map a person's interests and talents into 6 typologies, including into 6 typologies, including: realistic, investigative, social, enterprising, and 
conventional.

In this study, the Jurus-In application was tested or better known as usability testing. Usability testing is done to determine user interest and response to the Jurus-In application. 
to the Jurus-In application. In usability testing (UT) tests 5 indicators, including: learnability, memorability, efficiency, error, and satisfaction. Each indicator has several statements that must be answered by respondents, after respondents do a trial of the Jurus-In application. After the respondent fills out the questionnaire, followed by a brief interview related to the Jurus-In application test.

Based on the results of the study, it is known that the satisfaction indicator is ranked the highest. The highest rank, followed by the learnability indicator in the second position, memorability in the third, efficiency in the fourth, and errors in the last rank. third, efficiency in fourth, and errors in the last rank. Respondents have a high interest in using the Jurus-In application because the features provided answer their needs. Provided answer their needs. Placement of tools, colour selection, and animation that exist in the Jurus-In application add to the attractiveness of respondents. Respondents who are SMA / SMK / MA / Equivalent students are willing to pay in the range of Rp 50,000.00 to Rp 150,000.00 to subscribe to the Jurus-In application.