The strategy of marketing communication of Telkom Flexi through the promotion activities of PT Telkom Kandatel Solo

Oleh :
Sandra Rusli - C9306148 - Fak. Sastra dan Seni Rupa

ABSTRACT This final project report is written based on the job training which has been done at the Fixed Phone Sales Unit of PT. TELKOM Kandatel Solo. The objective of this report is to describe the strategy of marketing communication of Telkom Flexi through promotion activities to increase the selling rate of the product. The data of this report were taken from observation and library study by collecting information from books, document, and other reliable literatures. Based on the observation conducted, it can be concluded that PT. TELKOM Kandatel Solo especially Telkom Flexi do various promotion activities which is done routinely. It is done in order to create awareness among public and increase the selling rate of the product itself. There are the promotion activities, namely below the line and above the line advertisement, sponsorship, cooperation package, gathering, discount, canvassing and branding, and merchandise. In creating awareness among public, TELKOM Flexi can be said in a low level. It is because there is lack of means and infrastructure of promotion media such as banner and billboard in the main road so that there are not many people which know about the existence of TELKOM Flexi. Therefore, the implementation of promotion activities by TELKOM Flexi need to be straightened up in order to get a better output as expected.