The thesis entitled "Studi Resepsi Penonton
Terhadap Representasi Ambisi Dalam Film “The Seagull” 2018" focuses on three things, namely,
how the audience interprets ambition in the context of Indonesian women to
prioritize career over the household, how the audience's perspective regarding
career and household is represented in the representation of characters in the
2018 film The Seagull, and why audiences criticize or accept the condition of
21st-century women through the representation of female characters 19th century
in the 2018 film The Seagull. This research is included in reception studies
media studies and ethnographic studies of audiences. The theory used is Stuart
Hall's reception theory. This research uses a qualitative descriptive research
method and uses focus group discussions, interviews, and document studies as
data collection methods. The data analysis technique in this research was
carried out interactively and continued continuously until a conclusion was
reached. The data sources used are primary and secondary. The results of this
research show that Indonesian audiences interpret ambition positively in the
context of women who prioritize careers. The representation of the characters
in the film The Seagull 2018 represents the audience who has the ambition to
achieve what they dream of both in terms of career and household. The
audience's response to the film can be seen as an attempt to articulate the
trend for women to 'keep single' or 'childfree marriage' because they prefer a
career.
