This study is conducted to analyze the portrayal of hypocrisy in the Coco movie
involving the appraisal theory and the movie staging theory by Martin and Rose
(2007). This research aims to (1) find the affects used by the antagonist and the
judgment used by other characters towards the antagonist from orientation,
complication, evaluation and resolution, (2) to analyze the development of the
antagonist’s characterization from the orientation, complication, evaluation, and
resolution, and (3) to analyze the depiction of the hypocrisy characteristic of the
antagonist character based on the use of affects by the antagonist, the use of
judgments by other characters towards the antagonists and the antagonist
characterization development from the orientation, complication, evaluation, and
resolution. The methodology used in this research is qualitative descriptive. The
research location is an animated movie entitled Coco by Lee Unkrich, Jason Katz,
Matthew Aldrich, and Adrian Molina and released by Walt Disney Pictures in 2017.
The data are taken from the movie script that consists of the antagonist’s feeling,
the appraiser from other characters toward the antagonist, and the narrator
description of the antagonist. The findings of the research show that from the 99
data, there are 9 types of affects and 6 types of judgment were found. The
distribution of the negative and positive affect are as follows: 28 positive affects
and 25 negative affects. Meanwhile, the distribution of the negative and positive
judgment are as follows: 25 positive judgment and 21 negative judgment. The
variations of the positive and negative affect and judgment are mostly found in the
complication stage as the problem begin to rise. The distribution of the positive and
negative affect and judgment from the orientation to the resolution stage shows that
the antagonist has positive characterization in the beginning of the movie. However,
the antagonist begins to be negatively characterized from climax phases to the end
of the movie. Based on the distribution of the positive and negative affect and
judgment and from the characterization development, the researcher conclude that
the antagonist has some hypocrisy characteristics. The depiction of the antagonist’s
hypocrisy characteristics is that he is a person who should be hated but tries to build
a positive image so he becomes the most liked person in society, he is a
manipulative person, and he obsesses with other people’s compliments and society
recognition, so he built fake behavior.
