Raya,
Ghania Najwa Zea Fariha Raya, 2024. Creating English Caption for Marketing Videos of Nava Hotel,
Karanganyar. English Diploma Program, Vocational
School, Universitas Sebelas Maret.
This final report was written based on my internship from
February 5 to March 28, 2024, at Nava Hotel Tawangmangu as Marketing
Communication. Marketing communication is part of the sales and marketing
department, which handles social media, including creating and uploading
content, creating content caption, replying to comments and direct message, and
creating designs for hotel promotions. As an intern, I worked from Monday to
Friday from 08.00 a.m. until 5.00 p.m. The project I did was making caption for
marketing videos in Instagram and Tiktok of Nava Hotel Tawangmangu to increase
sales or provide entertainment. I made two videos on TikTok and 13 videos on
Instagram for the hotel, café, and restaurant accounts, there are 9 videos with
english caption and 6 videos with Indonesian languange for caption. I did
several steps for making caption used AIDA and 4C’s technic, which are I should
determine the Attention, Interest, Desire, and Action for a caption on content.
I created video content for soft-selling, hard-selling promotion, or
entertainment to the audience on Nava Hotel Tawangmangu's social media, namely
one TikTok account @navahotel and three Instagram accounts which are @navahotelofficial,
@pineresto_tawangmangu, @kayuarumcoffee. From my internship, I gained much new
knowledge about all aspects of creating caption and content, including
promotion using Meta Business to increase content insights. In addition to
creating video content for Nava Hotel Tawangmangu's social media, I also helped
my partners in marketing communication for photo content by acting as a model
to be uploaded on Nava Hotel Tawangmangu's Instagram feed. We helped each other
if we had difficulties in making some projects.
