Nova
Anggraeni, 2024. Creating Bilingual Advertisement Copywriting for Social
Media at Kidos Digital Agency.
English Diploma Program,
Vocational School, Universitas Sebelas Maret.
This report is written to describe
my internship experience at Kidos Digital Agency. Kidos is an agency that
offers services to help increase brand awareness and sales to be more
structured. Kidos has successfully reached more than 200 managed products. From
Kidos' achievements, I was convinced to choose it as an internship place that
was relevant to my field of study. I started my internship on February 12, 2024,
and finished on April 6, 2024. During my internship, I was assigned to draft
copywriting to be uploaded on Kidos' Instagram account. When working on the
copywriting, I used the AIDA Formula to make it easier for me to write
copywriting with good persuasive sentences so that the audience is interested
in the content. The AIDA formula contains steps that are carried out during the
creation of copywriting sequentially. These steps start from the selection of
an attractive headline called Attention, presenting relevant information called
Interest, offering products or services that are presented persuasively called
Desire, and providing sentences that make the audience take action called
Action. During my internship, I was assigned to create copywriting with topics
from Meta Ads and Google Ads. The difference between Meta Ads and Google Ads
lies in the social media platform. Meta Ads comes from Facebook advertising and
Google Ads comes from Google. Although the two platforms are different, their
appeal to the audience is not much different depending on the needs of each
audience. To advertise or promote products or services owned by companies, you
can use Meta Ads or Google Ads because these platforms also have high audience
usage. Of course, I had problems while working on the copywriting. Problems
such as difficulty in finding creative ideas, creating effective sentences, and
inconsistency. However, I managed to solve these problems by constantly asking
questions when there were difficulties, reading theories, and others.
Keywords: internship, copywriting,
marketing text, social media
