This research delves into the realm of attitude analysis within the context of Google Maps reviews, focusing on three prominent tourist destinations in Singapore: Marina Bay Sands, Gardens by The Bay, and Universal Studio Singapore. Drawing upon appraisal framework, the study aims to identify the types of affect, judgment, and appreciation expressed within these online reviews. Additionally, it seeks to delineate the distribution of these appraisal types across three distinct location types—a hotel, a garden, and a theme park. Ultimately, this study aims to reveal potential implications of attitudes in review texts and to provide new perspectives for its readers. Employing an embedded multiple-case study methodology, the attitudes employed in 15 selected review texts are selected based on specific criteria and manually scrutinized. The study finds that appreciation is the most prominent in all three domains. The variations of attitude (sub)types, when compared to its surrounding contexts, reveal the characteristics of the tourist destinations as well as their cultural (and possibly the geographical) background. The themes being talked about hint towards the visual aspects of the tourist destinations and Singapore and imply the communicative functions of reviews.
