Abstrak


Comparison Of Customer Preferences In Malaysia And Indonesia To Evaluate The Need Of Charging Infrastructure And Dual Battery EM As An Effort To Increase The Adoption Rate Of Electric Motorcycle


Oleh :
Fajri Nur Hidayah - I0320040 - Fak. Teknik

Global transportation energy consumption is projected to increase significantly from 2012 to 2040, with gasoline remaining the primary fuel. Southeast Asia, home to many motorcycles, faces major air pollution challenges. Electric motorcycles (EMs) present a solution, but their adoption in Indonesia and Malaysia remains low, falling short of government targets. Range anxiety and limited charging infrastructure are key barriers to EM adoption. Unfortunately, these alternatives need big investment. This research aims to identify the more suitable alternative: constructing charging stations or increasing double battery capacity EM availability. A survey of motorcycle users in Malaysia and Indonesia was conducted, and the results were analysed using the multinomial logit model to determine market preferences. The study compares motorcycle user behaviour and preferences in both countries, providing insights into addressing range anxiety and boosting EM adoption. Findings that Malaysian consumers prefer high-tech EMs with advanced features, while Indonesian consumers prioritise economical and practical EMs for short city trips. Effective strategies should prioritise improving technological features in Malaysia and ensuring affordability in Indonesia, with dual battery capacities being preferred by both countries over expanding public charging infrastructure.