This study examines the
phenomenon of the cancel culture in the Gisella Anastasia pornographic video
scandal through the lens of Manuel Castells' network society theory, Michel
Foucault's heterotopia, and discipline and punishment. The results show a
duality that contradicts the concept of cancel culture on social media. This
duality manifests itself in the battle of discourses of cancel culture as a
mechanism of punishment or condemnation for Gisella Anastasia's immoral
actions, but on the other hand, there is a discourse of cancel culture that
invites image rehabilitation and increased reputation for Gisella.
The research method used
is Foucauldian Discourse Analysis (FDA) which is included in qualitative
content analysis consisting of the stages of purposive sampling by referring to
the recap of Gisella Anastasia's pornographic video data in February 2021, scrutinizing,
coding, categorization, and interpretation. The research location was conducted
on Instagram accounts @gisel_la, @gosipnyinyir2, @hopsindonesia, @Rananews.id,
and @intipseleb. Meanwhile,
the research was focused on YouTube channels, specifically iNews, tvOneNews,
Kompas TV, Kompascom Reporter on Location, Metro TV, JPNN.COM, and STARPRO
Indonesia.
The findings of this
study indicate that network society or a network society that is free to
express itself is able to influence the phenomenon of cancel culture to blur
the boundaries of punishment, thus paradoxically triggering an increase in
Gisella Anastasia's reputation on social media. Cancel culture not only
functions as a tool of discipline and punishment but also creates heterotopia
in terms of the mechanism of punishment on social media. The existence of
discourse battles on social media causes a shift in narratives and the
reconstruction of Gisella Anastasia's public image.
