Ghaitsu Zaira Shofa (V0121030). 2024. Creating Copywriting Articles for Margo
Glass Gallery Website. English Diploma Program, Vocational School, Universitas
Sebelas Maret.
This internship report is based on an internship program at the Margo Glass Gallery
located at Tegalan RT 02/08, Dusun III, Waru, Kec. Baki, Sukoharjo Regency, Central
Java, starting Monday, January 29, 2024, to Monday, March 25, 2024. The internship at
the Margo Glass Gallery aims to create copywriting articles to promote gallery products.
My task during the internship was to create five product promotion articles. I used the
AIDA method in creating copywriting promotional articles, namely approaching
customers through Attention, Interest, Desire, and Action. To create copywriting
promotional articles with the application of the AIDA method, the process begins with
thorough research to select topics that are relevant and interesting to readers interested in
decorative glass, using optimized keywords provided by Margo Glass Gallery to improve
its search engine, adding product images, product descriptions, and creating Call-to-
Action buttons that make it easy for potential customers to find the gallery online and
make a purchase. Collaboration with Ms. Lisa ensures that each article supports the
gallery’s marketing strategy and SEO goals and remains consistent with the gallery’s
brand identity. I faced two issues during this internship program: 1) The challenge of
creating compelling blog articles that effectively promote Margo Glass Gallery’s
decorative mirrors, and 2) The difficulty of achieving desired reader engagement and
visibility in search engines despite thorough research and keyword integration. To
overcome the challenges of creating compelling blog articles to promote Margo Glass
Gallery’s decorative mirrors, I refined my research methodology, adjusted the article
topics, and increased the visual appeal by incorporating high-quality images of the
gallery’s decorative mirrors and my internship at Margo Glass Gallery improved my
writing, SEO, and teamwork skills by creating brand-focused blog content to enhance its
online presence.
