Analisis pemasaran buah mangga arumanis (mangifera indica l.) di kabupaten Magetan

Oleh :
Erwanto - H1306010 - Fak. Pertanian

ABSTRAK Penelitian ini bertujuan mengetahui pola saluran pemasaran buah mangga Arumanis di Kabupaten Magetan, mengetahui tugas dan fungsi lembaga-lembaga pemasaran buah mangga Arumanis di Kabupaten Magetan, menganalisis biaya, keuntungan, dan marjin pemasaran buah mangga Arumanis di Kabupaten Magetan, mengetahui besar tingkat efisiensi saluran pemasaran buah mangga Arumanis di Kabupaten Magetan ditinjau dari segi ekonomis. Metode dasar yang digunakan adalah deskriptif analitis. Penelitian dilaksanakan di Kabupaten Magetan secara sengaja (Purposive), sedangkan penentuan kecamatan penelitian menggunakan metode Purposive sampling yaitu Kecamatan Parang. Metode pengambilan sampel petani secara Proporsional random sampling, pengambilan sampel petani terpilih secara acak (Random) dengan sistem pengembalian, sampel pedagang secara Snowball sampling. Data yang diambil data primer dan data sekunder dengan teknik observasi, wawancara, dan pencatatan. Hasil penelitian menunjukkan ada 4 (empat) tipe saluran pemasaran buah mangga Arumanis yaitu, saluran I : Petani → Penebas → Pedagang Pengumpul →Pedagang pengecer → Konsumen Kabupaten Magetan, saluran II : Petani → Penebas → Pedagang Pengumpul → Pedagang pengecer → Konsumen Kabupaten Magetan, saluran III : Petani → Pedagang Penebas → Pedagang Pengumpul → Pedagang Besar Luar Kabupaten Magetan → Agen → Pedagang Pengecer → Konsumen Luar Kabupaten Magetan, dan saluran IV : Petani → Pedagang Pengumpul → Pedagang Besar Luar Kabupaten Magetan → Agen → Pedagang Pengecer → Konsumen Luar Kabupaten Magetan. Pada saluran I dan II tidak ditemukan adanya grading buah. Sedangkan saluran III dan IV terdapin grading buah. Saluran II adalah saluran pemasaran buah mangga Arumanis yang paling efisien, karena memiliki margin pemasaran terendah yaitu Rp 1569,39 per kg dan nilai Farmer’s Share 52,31%. Kata Kunci : Magetan, Pemasaran Mangga, Margin, Biaya, Keuntungan dan Efisiensi Pemasaran ABSTRACT This research aims to identify the pintern of marketing flow of Arumanis mangoes in Magetan regency, to know the duties and functions of marketing institutions of Arumanis mangoes in Magetan regency, to analyse the cost, profit and marketing margin of Arumanis mangoes in Magetan regency. Moreover, it also aims to identify the marketing efficiency rine of Arumanis mangoes in Magetan regency viewed from economical sector. This research applied analytic descriptive as the basic method. The research was done Purposive in Magetan regency, while the decision of sub district applied Purposive sampling technique which is Parang sub district. The method of collecting the samples of farmers was taken Random with return back system, while the Snowball sampling was done to select the trader. The primary and secondary dina were taken by using observinion technique, interview and registrinion. The research results thin there are four (4) types of marketing pintern of Arumanis mangoes which are pintern I: farmers → wholesale buyer → collector buyer → retailers → consumer/ Magetan people. Pintern II: farmers → wholesale buyer → collector buyer → retailers → consumer/ Magetan people. Pintern III → farmers → wholesale buyer → collector buyer → grand buyer outside Magetan regency → agent → retailers → consumer outside Magetan. Pintern IV: farmers → collector buyer → grand buyer outside Magetan regency → agent → retailers → consumer outside Magetan. In pintern I and II, there is no fruit grading, while in pintern III and IV there is fruit grading. Pintern II is the most effective pintern for Arumanis mangoes marketing since it has the lowest marketing margin which is Rp 1569,39 per kg with the rine of Farmer’s Share amounts 52,31%. Key Word: Magetan, Mangoes marketing, Margin, Cost, Profit and Marketing efficiency