Analisis faktor–faktor yang mempengaruhi minat pembelian ulang terhadap ponsel merek Nokia (Studi pada mahasiswa Fakultas Ekonomi UNS)

Oleh :
Agastya Pradita Yudha - F0203021 - Fak. Ekonomi dan Bisnis

Abstrak Repurchase Intention is the desire and the actions of a consumers to buy a certain product again, because the satisfaction that consumers receive equal to what he wants in a product. Repurchase intention are influenced by several factors, including: customer satisfaction, Price competition reflected in the price level of products, as well as from his own experiences during consumption of a certain products and services. There is a close connection between mobile phone products to the aspect of customer loyalty that is reflected through Repurchase Intentions. The purpose of this study was to determine the influence of Customer Satisfactions, Price Competition, Brand Image and Customer Experience towards Repurchase Intention Students of Faculty of Economics, Sebelas Maret University towards Mobile Phone brands Nokia. This research based on objective can be categorized into the hypothesis testing. The method used in this research is survey method. Target population of this study is the Students of Faculty of Economics, Sebelas Maret University that using the Nokia cell phone products. 100 respondents is used as the samples. Sampling techniques used are non-probability purposive sampling. This is done to obtain accurate information. Testing the validity using the Confirmatory Factor Analysis (CFA) test and reliability testing using Alpha Cronbach formula. Hypothesis testing using multiple regression analysis, t test, F test, and the coefficient of determination (R2). Based on the results of data analysis conducted, the results indicated that the Customer Satisfactions, Price Competition, Brand Image and Customer Experience has a positive and significant impact towards Repurchase Intention mobile phone products brand Nokia.