A comparative analysis of interpersonal meaning of the e-advertisement

Oleh :
Diniyah Safitri Rahmawati - C0305024 - Fak. Sastra dan Seni Rupa

This research is a qualitative research employing descriptive comparative method. It is aimed to describe and compare the interpersonal meaning of Laweyan Batik Kampong advertisement texts finally to find out the similarities and differences of the texts by describing the lexicogrammar based on Systemic Functional Linguistics approach. The source of data in this research was Laweyan Batik Kampong e-advertisement published by www.kabaresolo.com and brochure published by Solo Tourism Office. Total sampling technique was carried out in this research in taking sampling. The data used in the research were all clauses taken from the two texts. In collecting the data, a technique called library technique was applied. The data were observed and analyzed by describing the lexicogrammar aspects to find out the similarities and differences of interpersonal meaning in both texts. The result of the analysis can be seen as follows. First, in terms of lexicogrammar, there are some similarities and differences found in text I and text II. The similarities are both texts employ dominant simplex clauses, dominant indicative declarative and proposition clause, dominant unmarked topical theme, dominant material process and dominant simplex nominal and verbal group and descriptive genre. On the other hand, the difference is that text I employ two imperative clauses while text II does not employ imperative clause. In terms of interdependency and logico-semantic relation of the complex clause, text I has six hypotactic enhancement, one hypotactic elaboration, and six paratactic extensions while text II has only one paratactic extension. Related to the polarity, texts II employs positive polarity in all clauses while text I employs three clauses using negative polarity. Second, both texts have equal status between the writers and Laweyan Batik Kampong and the writers and the readers. It is proved by the dominant indicative declarative and proposition clauses, the use of possessive pronoun ‘yours’ and address form ‘you’, attitudinal lexis and the use of description genre. Third, both texts employ familiar and readable language. It can be seen from the use of simplex clause, simplex nominal group and simplex verbal group, the employment of some nominalization and technicalities, the appearance of ideational metaphor, lexical string, text structure and genre. Fourth, the affect from the writers to Laweyan Batik Kampong in both texts is positive. It can be seen from the MOOD system, the positive polarity applied in the texts, and the text structure and genre. Moreover, the affect from the writers to the readers in both texts is also positive. It can be seen from the MOOD system, positive attitudinal lexis, positive polarity and description genre. Based on the conclusion, it is expected that this research will be useful for future researchers who are interested in studying Systemic Functional Linguistics especially dealing with interpersonal meaning.