The function of press release and its influence on the advancement of Solo Grand Mall

Oleh :
Fika Dewi Rahajeng - C9307121 - Fak. Sastra dan Seni Rupa

ABSTRACT This report is written based on the observation conducted by the writer in Solo Grand Mall during job training. The objectives of this final project report are to describe the function of Press Release and to explain the influence of Press Release on the advancement of Solo Grand Mall. The writer found that there are two kinds of Press Release in Solo Grand Mall. Each kind of Press Release has functions as follows: Press Release of events are to give useful, accurate, and interesting information for journalist; to create good image of Solo Grand Mall; and to evaluate the work of Public Relations Officer. Press Release of products are used for promoting new products and new tenants. Moreover, the writer also found the influence of Press Release on the advancement of Solo Grand Mall. The influences of Press Release of events are: there are more costumers visiting Solo Grand Mall and more respect from public to Solo Grand Mall. Besides, the influences of Press Release of products are that the public get the references about new tenants and new products; public is more interested to buy needs at Solo Grand Mall; and the income of the tenant is increasing. Press Release is the important thing on the advancement of Solo Grand Mall. The functions and the influences of Press Release are needed to reach the vision and mission of Solo Grand Mall. Hopefully, this final project report can be beneficial to the readers, especially those who are interested in Public Relations.