The relationship between public relations of Solo Grand Mall and Mass Media

Oleh :
Nanik Sulistyawati - C9307136 - Fak. Sastra dan Seni Rupa

Abstrak This final project report is written based on the job training done at Solo Grand Mall within a month. The writer did some jobs with the supervisor of Public Relations of Solo Grand Mall by helping the supervisor to finish her job like written press release, attending events, etc. to gain the information reported in this report. The objectives of this report are: 1) to describe the job description of public relation, 2) to describe the relationship between Public Relations and mass media. The following job description of Public Relations of Solo Grand Mall are forming and keeping reputation for company, managing company functions, covering information to the public, arranging and distributing press release. The relationship between Public Relations of Solo Grand Mall and mass media such as newspaper, radio, television is realized in special program held in several mass media or press release. Solo Grand Mall has a program called “Gerai Metta bersama Solo Grand Mall” in radio Metta FM Solo as one of the radio partners of Solo Grand Mall. Another program is “PROSPEK” conducted in TATV as one of the television partners of Solo Grand Mall. The programs with the media work well. It can be seen by the raising trust of public to Solo Grand Mall and the rising number of visitor in Solo Grand Mall. In conclusion, as a big shopping center, Solo Grand Mall should maintain the relationship well, because mass media has many important roles in business world especially to raise public awareness in modern lifestyle necessity.