Abstrak
Proses negosiasi dan korespondensi pada rakabu furniture Surakarta
Oleh :
Nurul Hidayah - F3107004 - Fak. Ekonomi dan Bisnis
ABSTRACT
The purpose of this research is to gain a more in-depth description of
correspondence and negotiation process applied by RAKABU FURNITURE. And
how the role of the Internet in the process of negotiation and correspondence in
order to increase export sales are highly competitive. In addition, the aim of this
research is to determine barriers or obstacles encountered in the process of
negotiation and correspondence and how to overcome them.
The Research method used is descriptive analysis of research by
interpreting (reading, listening, comparing) the data there, and then describe or
explain to draw conclusions. Collecting data from documents and from the
parties related to those activities. The data used are primary data and secondary
data. Primary data included direct interviews with relevant stakeholders and
secondary data obtained from documents and written sources other
From the research results can be concluded that in the process of
negotiation and correspondence on RAKABU FURNITURE Trade Fair begins
with and so on followed by correspondence via e-mail and came to Rakabu
Furniture showroom for further negotiations. Meanwhile, for buyers who have
become regular customers, the process of negotiation and correspondence with
enough menggirimkan order via e-mail and came to Rakabu Furniture
showroom for more negotiation. Most of all communicated via e-mail. And the
role of the internet for a company that is easy to communicate with quickly and
reach a very wide area and a very low cost so as to achieve effectiveness and
efficiency of the company in negotiations and correspondence. Because
RAKABU FURNITURE use the internet in some stage of the negotiations and
correspondence there are several barriers that often interfere with the work
process, the Internet network problems that often trouble. In addition, there are
also obstacles in the process of pricing agreement with the buyer.
Correspondence extremely important role in international trade in general,
even in the import-export business, 80% of export-import transactions are
conducted through a process of correspondence or correspondence. The rest is
done through face-to-face negotiations
From the above results the author suggest that FURNITURE RAKABU in
the process of negotiation and correspondence for the determination of prices,
can use the strategy ExW or FOB prices. As for the Internet network problems,
FURNITURE RAKABU can use other Internet networks.
Keywords : Negotiations, correspondence, internet.