Saluran distribusi pada CV. mitra tirta

Oleh :
Syahmad Ikhsan Santosa - F3207170 - Fak. Ekonomi dan Bisnis

ABSTRAK CV. MITRA TIRTA is a company operating in packaged drinking water marketing sector and also caters the refill water certified by Surakarta Health Office. In this case the company has tried as maximum as possible to serve the consumer in fulfilling the consumer satisfaction using the distribution channel used by the company to fulfill the goods needed by the consumer in order to reach directly the consumers. This research aims to find out the distribution channel of CV. MITRA TIRTA company in the attempt of improving the product selling of packaged drinking water in the company, from the distributor directly to the consumer or from distributor to the agent and then to the consumer. Considering the research, it can be found that the company uses two distribution channels in selling product: direct and indirect channels. Direct channel is the selling from distributor directly to the consumer and indirect channel is from distributor to the agent and ends in the consumer. In this case, the company caters the refill selling with coupon system in order to improve the sale volume. The company attempts to increase the number of agents outside Surakarta city in order to expand the marketing area. The result of research obtained was distribution channel that is suitable and efficient for the company operating in packaged drinking water product sale is indirect distribution channel, because the risk of product damage level is lower and the cost expended is not too much and complicated. In this research, the writer recommends CV MITRA TIRTA Surakarta to use indirect distribution channel because the cost is lower and the risk of product damage is smaller. Keywords: Distribution Channel