The key of success of public relation officer in Kusuma Sahid Prince Hotel

Oleh :
Sakti Panji Setyo Aji - C9306147 - Fak. Sastra dan Seni Rupa

Sakti Panji Setyo Aji, 2010, The Key of Success of Public Relation officer in Kusuma Sahid Prince Hotel English Diploma Program, Faculty of Letters and Fine Arts, UNS. This final project explains about the strategies of Public Relation Officer in building the good image. The activities of Public Relation in building and maintaining good relationship between internal and external public is important to build the positive image. This report is to identify the job and the strategies of Public Relation Officer. There were two types of data collecting methods used in this final project. They were observation and library study. The collected data gave detail information related to job description and strategies of Public Relation Officer in Kusuma Sahid Prince Hotel Solo. Based on the observation done during the job training in Kusuma Sahid Prince Hotel Solo, a Public Relation Officer must make good relationship between internal and external public to make positive image with it strategies. The discussion analyses the issues related to those strategies. The Job description and the strategies of the cases are identified. The job description of Public Relation officer in Kusuma Sahid Prince Hotel is suitable with the theory of Cutlip and Broom, 1999:9, which are publicity, advertising, press a gentry, public affairs, issues management, lobbying, investor relations, development. And the responsibility of Public Relation Officer in Kusuma Sahid Prince Hotel are successfully done, such as dealing with guest and general public’s complaints and inquires positively and promptly under the guidance of Sales and Marketing Manager. One of indicators of Success is Kusuma Sahid Prince Hotel customer satisfaction increases almost at maximum level. The writer gives some suggestions to the Public Relation Officer to finish the “warta wigati” on time and maintenance the Kusuma Sahid Prince Hotel website.