The Functions Of Public Relations In BPMKS Program

Oleh :
Arindya Chandra Nugraheni - C9307020 - Fak. Sastra dan Seni Rupa

The Objective of this study is to describe the functions of Surakarta local government’s Public Relations Department in BPMKS program in terms of the lack of socialization. In this report, a descriptive qualitative method is utilized. The techniques of collecting data were obtained from observations, interviews, and library studies. The observations were done by observing the subjects directly. The interviews were conducted by asking some questions to the internal and external informants of Surakarta local government. The library studies were carried out by searching some information from books, newspapers and internet. The data were analyzed to scrutinize the lack of socialization of Surakarta local government on the BPMKS program to the Solonese and identify the efforts of Public Relations officers in solving the BPMKS’ problem regarding the long and crowded queue. Based on the analysis, some conclusions could be drawn. The publics have many different opinions about the socialization done by Surakarta local government. Most of them have negative opinions about the long queue in the socialization of the BPMKS program. The Public Relations Department did not optimal in its performances or functions because the Public Relations has a limited space in directly involving in BPMKS program. The Public Relations officers of Surakarta local government have done some efforts in solving the problem, for example: by publishing information, holding press conference in Surakarta city hall to the mass media and broadcasting the BPMKS program in local TV station.