Analisis Pengaruh Customer Orientation Dan Interfunctional Coordination Terhadap Salesperson Customer Orientation (Studi pada PT. Telekomunikasi Indonesia, Tbk Cabang Solo)

Oleh :
Taufan Dwi Jatmiko - F0207118 - Fak. Ekonomi dan Bisnis

ABSTRACT The purpose of this research to investigate influence of 2 dimension of market orientation toward salesperson customer orientation. This research combine 2 concept of market orientation. First, market orientation as a culture : customer orientation, interfunctional coordination. Second, market orientation as a conduct : intelligence generation, intelligence dissemination, intelligence responsiveness. Those 2 concept related to salesperson customer orientation which implementation on individual level of market orientation. This research represent causal research with survey method. The target population is employee of PT. Telekomunikasi Indonesia, Tbk in Solo which have ever relate with consumer or have a duty in marketing division. Amount taken by counted 142 respondents which have ever relate with consumer. Using structural model analysis ( SEM ), the result can be concluded that any relationship in the research model are statistically significant. Key words: Customer Orientation, Interfunctional Coordination, Intelligence Generation, Intelligence Dissemination, Intelligence Responsiveness, Salesperson Customer Orientation.