The Media Relations Of Solo Grand Mall

Oleh :
Mona Cellyda Rista Hollandari - C9308049 - Fak. Sastra dan Seni Rupa

Mona Cellyda Rista Hollandari, 2011. Media Relations of Solo Grand Mall. English Diploma Program, Faculty of Letters and Fine Arts, UNS. This final project report is written based on the job training done at Solo Grand Mall within a month from January until February in Public Relations Division. The writer did some jobs with the supervisor of Public Relations Division of Solo Grand Mall by helping the supervisor to finish her job like writing press release, attending events, etc and to gain the information reported in this report. The objectives of this report are to evaluate the media relations of Solo Grand Mall based on the existing condition and to propose the media relations plan for Public Relations of Solo Grand Mall. The channels of media relations of Public Relations are many, but the Public Relations only makes Press Release and does a Media Visit, which actually becomes part of Marketing Communication's agenda. The writer also makes media relations plans that include Press Event, Media Visit, One in One Personal, and Press Release. These plans are to improve the progress of Solo Grand Mall especially with the media in the future. The expectation is to effectively maintain the relationship between Solo Grand Mall and its media partners. Hopefully, this final project report can be a reference for Public Relations Division of Solo Grand Mall to have official job descriptions, to apply the tools maximally and to have independent activities or agenda.