Media Relations Of Public Relations Division Of Pt Merpati Nusantara Airlines (Persero

Oleh :
Monica Christianawati Ameliana - C9308050 - Fak. Sastra dan Seni Rupa

Monica Christianawati Ameliana. 2011. Media Relation in Public Relations Division of PT Merpati Nusantara Airlines (Persero). English Diploma Program, Faculty of Letters and Fine Arts, UNS. This final project is written based on job training done in PT. Merpati Nusantara Airlines (MNA) (Persero) for a month from February, 21 to March, 25 2011 in Corporate Secretary (Public Relations and Legal and Contract) Division. The objective of this project is to evaluate media relations of Public Relations of PT. MNA and to create media relations plan for Public Relations of PT. MNA. Based on the observation that the writer did during job traning in PT. MNA, PR Division has already built relations with media, but unfortunately the lack of maintaining those relations causes media to publish bad issues of the company without considering its good news-value. From the analysis and discussion in this project, the writer suggests a media relations plan to do for PR Division of PT. MNA. This plan contains programs to re-build PR Division relations with media. PR Division has to focus on the media relations, because media is one of connecting link between company and public. The writer suggests PR Division of PT. MNA to re-arouse its relations with media by arranging media relations programs and then taking it into a structured plan to determine which programs are for short-term purpose and which are long-term ones.