The images of mrs.o as american first lady reflected by her fashion style THESIS

Oleh :
Galuh Lanida Qoryvita - C1306046 - Fak. Sastra dan Seni Rupa

This research was conducted in order to find the images of Mrs.O as the first African-American First Lady. Related to her role as the US President’s spouse, specifically, this research aimed to find out how Mrs.O constructs her images to send the messages which lay behind her programs to American Society through her fashion style. The research was conducted within the boundaries of American Studies. To gather the needed data, descriptive qualitative was used as the type of research. The main data were taken from official websites: http://firstladyofstyle.blogspot.com/ and http://mrs-o.org/ in the range time from November 2008 until August 2010. Then, the supporting data were taken from some additional information about the related topic such as books, websites, magazines, journals and articles. As the method of data collection, the process is started by observing the pictures of Michelle Obama gained from the source of data of main data which are collected, then wrote down some important parts which related to the problem that will be analyzed. As the technique of analyzing data, the process is started by classifying the data from the main data which are collected, analyzing the data by using some theories and approaches, then explaining the data to get the result. By using the recent data and knowledge about the images of Mrs.O as the American First Lady, it is found that Mrs.O’s constructed images are the crucial things in helping her to send the messages which lay behind her programs as American First Lady to the American society. It is because these constructed images give tremendous effect to Mrs.O in creating strategy to gain the public attention so that they understand what the messages behind her programs easily. The constructed images of American First Lady are the construction of stereotype which relates to the society’s beliefs and values. Thus, it must be based on the cultural mindset in order to get recognition from the American society. The principal conclusion was Mrs.O’s constructed style functions to help her in grabbing attention and sending the messages behind her programs to American society, so that she could invite and convey American society to help her in succeeding her programs.