Perancangan visual identity crescendo rest and relax melalui media komunikasi visual

Oleh :
Dhofir Tri Darmawan - C0706014 - Fak. Sastra dan Seni Rupa

perancangan visual identity CRESCENDO Rest and Relax dengan konsep home and musical demi kemajuan perusahaan ini serta media apa saja untuk menunjang perancangan visual identity ini. Crescendo Rest and Relax merupakan salah satu café di Kota Solo yang berkonsep home and musical dengan sentuhan jazz. Berdiri belum genap 2 tahun, café ini belum menunjukkan ciri khasnya yang berkonsep home and musical dengan sentuhan jazz. Oleh karena itu, diperlukan suatu upaya perancangan visual identity yang sesuai dengan konsep yang café ini inginkan. Perancangan ini menggunakan beberapa media yang mengandung unsur musik dan dipadukan dengan makanan serta penggunaan warna dan ilustrasi yang sesuai dengan konsep Crescendo Rest and Relax, agar konsumen lebih mengenal café ini dengan konsep yang jelas dan kental akan nuansa jazz. The analysis of the research entitled Design of the Visual Identity of Crescendo Rest and Relax by Means of Visual Communication Media is focused on the way to design the visual identity of Crescendo Rest and Relax with the concept of home and musical for the advance of the company. This research is also focused on the media which are applied to support the design of the visualidentity. Crescendo Rest and Relax is one of cafes in Solo with home and musical concept of jazz music. Founded in 2010, this café has not showed its characteristics of jazzy home and musical concept. For this reason, an effort to design a visual identity which is appropriate to the concept is needed. The design applies several media containing musical elements. Those media are combined with the food and beverages concept and also the color and illustration concept of Crescendo Rest and Relax. This design is done in order that the customers become familiar with the clear concept and the jazzy nuance of Crescendo Rest and Relax café.