Internal communication media of dr. Moewardi hospital

Oleh :
Mahatma Agung Pribadi - C9308044 - Fak. Sastra dan Seni Rupa

This final project report is written based on the job training done at Dr. Moewardi Hospital within a month from 28 th March – 23 rd April in Public Relations Division and Marketing Division. The writer did some activities like being a telephone operator , being a customer service representative in the sub division of information which was a sub part of the Public Relations Division, being part of Team Marketing Division and gaining the information reported in this report. The objectives of this report are to evaluate the internal communication media of Dr. Moewardi Hospital based on the existing condition and to propose the internal communications media plan for Dr. Moewardi Hospital. The internal communication at Dr. Moewardi Hospital has not been running quite well because of lack of clarity of the job description between the Division of Marketing and Public Relations Division. Therefore, one function of public relations as liaison media to internal communication cannot be executed well or there is not a clear program of both divisions. The writer also proposes internal communication media that include house journal (magazine format and bulletin board), community radio, seminars and conferences. Media plans and strategies which are more diverse in Dr. Moewardi Hospital hopefully can improve the internal communication and make it better for the progress and development of Dr. Moewardi Hospital. Hopefully, this final project report can be a reference for Dr. Moewardi Hospital to have official job descriptions, to apply Public Relations tools maximally and to maintain better communication with its internal public