Promotion Strategies Of Karanganyar Tourism Office In Developing Karanganyar Tourism Potentials

Oleh :
Prima Wahyu Himawati - C9309095 - Fak. Sastra dan Seni Rupa

This final project report was written based on the job training which had been done at Karanganyar Tourism Office for a month from 16 January 2012 until 16 February 2012. The objectives of this report are to describe the promotion strategies of Karanganyar Tourism Office, to find out the problems of Karanganyar Tourism Office and the solutions of Karanganyar Tourism Office in developing tourism in Karanganyar. Based on the observation conducted, conclusion can be drawn that DISBUDPAR did various promotion activities which are done continuously. Promotion is done in order to create awareness among public about tourist attraction and also improve the tourist visit at Karanganyar. There are several promotion activities done by DISBUDPAR such as, opening a TIC, promoting tourism attraction, holding local events, conducting an annual event “Putra-Putri Lawu”, and having coordination with other entertainment places. In relation to developing Karanganyar Tourism, DISBUDPAR faced several problems. There are problem budget-related problem, bureaucracy and human resources. Therefore, the implementation of promotion activities by DISBUDPAR were supported by proper budget, simple procedural administration system and reorganizing the schedule of DISBUDPAR officer is needed to develop Karanganyar tourism.