The Promotion Strategies of Disbudpar Karanganyar in Developing Karanganyar Tourism

Oleh :
Amalia Nur Rochmah - C9309009 - Fak. Sastra dan Seni Rupa

This report is written based on the job training which has been done at DISBUDPAR Karanganyar. The objectives of this report are to describe the promotion strategies of DISBUDPAR Karanganyar, to find out the problems faced by DISBUDPAR Karanganyar and the solutions to the problems faced by DISBUDPAR Karanganyar in developing tourism in Karanganyar. The data of this report are taken from observation and library study by collecting information from books, document, interview and other reliable literatures. Based on the observation conducted, conclusion can be drawn that DISBUDPAR did various promotion activities which were done continuously. Promotion was done in order to create awareness among public about tourist attraction and also improve the tourist visit Karanganyar. There were several promotion activities done by DISBUDPAR, promoting tourism attraction, holding local events and participating in national events, carrying out annual Putra Putri Lawu event Karanganyar, and making coordination with other entertainment places. In relation to developing Karanganyar tourism, there are two kinds of problem that were faced by DISBUDPAR Karanganyar, internal problems and external problem. The internal problems consist of financial problems, limited equipment, and limited information for foreign tourists. The external problem is the small number of visit of foreign tourists. Therefore, the solution of the internal problems are cooperating with other institutions, repairing the old equipment, providing more equipment, and making the staff English skill better. The solution to the external problem is adding media both printed and electronic.