The Efforts of Disbudpar Surakarta in Promoting Surakarta as a Cultural City

Oleh :
Retno Insani - C9309061 - Fak. Sastra dan Seni Rupa

The final project report was written based on the job training which was done by the writer in the Tourist Information Center (TIC) at Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta from January 9th to February 9th 2012. The writer used observation, interview, and literature study in the process of collecting data. The purposes of this final project are to explain the efforts of DISBUDPAR Surakarta in promoting Surakarta as a cultural city and to know the obstacles of DISBUDPAR Surakarta in promoting Surakarta as a cultural city. The results of this final project show that the efforts of DISBUDPAR Surakarta in promoting Surakarta as a cultural city are participating in exhibition, delegating tourism ambassador, holding cultural event, creating forum pariwisata Solo, establishing TIC, cooperating with mass media, renovating supporting facilities, activating group of art, and creating taglines. DISBUDPAR also gets some obstacles; they are about fund, human resources, coordination between institutions, society awareness, and facility. DISBUDPAR Surakarta tries to solve the obstacles in promotion activities. Therefore, the writer gives suggestion to DISBUDPAR Surakarta, the government of Surakarta and the society of Surakarta in order that Surakarta can improve the efforts in promoting the city as a cultural city.