The Roles of Public Relations of Solo Grand Mall

Oleh :
Arnis Kristiani - C9307001 - Fak. Sastra dan Seni Rupa

This final project report is written based on the job training which has been done at the Public Relations Division of Solo Grand Mall. The objectives of this report are to describe the roles of Public Relation Division of Solo Grand Mall, to describe the problems and to propose solutions related to the roles of Public Relations Division in Solo Grand Mall. The data of this report were taken from observation during the job training. The roles of Public Relations of Solo Grand Mall are Expert Prescriber and Communication Facilitator. The roles have not been optimum. In the practice of those two roles, the Public Relations Division of Solo Grand Mall faced some problems. One of the problems is that the Public Relations Division was not fully involved in the events held by the Management of Solo Grand Mall. Another problem is that there was a misunderstanding in the communication among divisions, particularly between the Public Relations Divisions and the Marketing Communication Division.