The Image Making of Sas Fm Radio

Oleh :
Tegar Prakosa - C9307084 - Fak. Sastra dan Seni Rupa

The research of image making of SAS FM radio aimed to know the way SAS FM radio created its good image through the on-air program and people’s perception through the radio’s program. . The writer used descriptive qualitative method in conducting this research. The data were obtained from interviewing the internal and external parties of SAS FM radio and observing the condition in SAS FM radio. There were some strategies done in order to create a good image of SAS FM radio: SAS FM used tag line 104, 3 FM, TREND MUSIK TERKINI as the trendsetter of teenagers’ radio in Solo, provided the up-to-date information, and also minimized the announcers talking duration to avoid the listeners’ boredom. With regard to those strategies, the listeners stated that SAS FM radio was a cozy teenagers’ radio with fresh information and full of music in its program. Moreover, people loved SAS FM radio because it was different from its competitors. The research of image making of SAS FM radio was successfully accomplished. There might be some mistakes in this research. Hence, the writer needed some suggestions from all parties who take a role on it. Ideally, this research could be a reference for the coming new research.