The Efforts of Disbudpar Surakarta in Promoting Solo Shopping Destinations

Oleh :
Septia Ajeng Tiaradevi - C9309069 - Fak. Sastra dan Seni Rupa

ABSTRAK This final project is written based on the job training which has done at DISBUDPAR Surakarta. The objectives of this report are to describe the efforts of DISBUDPAR Surakarta in promoting Solo Shopping Destination and the problem and solution faced by DISBUDPAR Surakarta in Promoting Solo shopping destinations in Solo city. Based on the job training, conclusion can be drawn that DISBUDPAR did various promotion activities which are continously organized. Promotion order to attract tourists to visit Solo city. There are several promotion activities done by DISBUDPAR, making a leaflet, brochure and map of Solo city, promotion about the object and making website. In relation to developing Solo Shopping Destination, DISBUDPAR faced several problems. They are related to financial problem and transportation. DISBUDPAR solve the problems by cooperating with local transportation by agencies, cooperates with the societies, businessman and local goverment, and holding an Batik International Exhibition.