The Promotion Strategy Of Public Relations Division Of Sahid Surakarta University

Oleh :
Apbiyanaries Pratama - C9309014 - Fak. Sastra dan Seni Rupa

This Final Project Report Is Written Based On The Job Training Done At Sahid Surakarta University (USAHID) Within One Month In Public Relations Division And The Section Of Communication Study Program. The Data Of This Report Were Gained By Doing Interview And Observation In Sahid Surakarta University. The Observation Was Conducted When The Writer Was On Job Training And On The Field. The Interviews Were Done To The Internal And External Publics Related To The Purpose Of The Research. The Purposes Of This Final Project Report Are To Evaluate The Existing Promotion Strategy Done By Public Relations Division Of Sahid Surakarta University To Prospective Students And To Plan A Promotion Strategy For Public Relations Division Of Sahid Surakarta University. After Obtaining The Data, The Writer Evaluated The Data To Explore The Existing Promotion Strategy Of Public Relations Division Of USAHID. Promotion Strategies That Are Effective And Complex Such As Promotion Mix Are Needed To Increase The Marketing Of A Product Or Service. The Writer Tries To Group The Promotion Strategies Done By The Public Relations Division Of USAHID Based On Promotional Mix That Are Advertisement, Personal Selling, Publicity And Sales Promotion. USAHID Has Done Good Promotion Strategies. But, From All Of The Promotion Strategies, There Are Some Less Effective Promotion Strategies. So, The Writer Proposes Improvement To Make The Promotion Strategy In USAHID More Effective, Such As Fixing The Planning Process Of Public Relations Through The Evaluation Of The Estimation Number Of Brochures And Leaflets By Comparing The Previous Promotion Activities, Appointing A Person To Operate The Website And Fan Page Of Facebook To Make The Promotion Through Internet Controlled Well, Adding Some Officers To Create A Promotion Team Which Specially Does The Promotion Activities, Improving The Presentation By Using Powerpoint Slide And Projector, Allocating The Funds For TATV To Hold An Open House, Recommending Elimination Of Voucher And Allocating The Funds Into Scholarship Funds. Hopefully, This Final Project Report Can Be A Reference For The Public Relations Division Of USAHID To Make The Promotion Strategy More Effective.