Analisis Pemasaran Ternak Sapi Potong Di Kecamatan Playen Kabupaten Gunungkidul

Oleh :
Aris Widitananto - H0506037 - Fak. Pertanian

The Cattle Have A High Potential To Be Developed In Primarily In Playen District Gunungkidul. Cattle Marketing Has An Important Role In The Distribution Of Cattle From Producers To Consumers. Breeder As Producers In The Beef Market Has Always Weakness. This Is Because The Habit Of Breeder Selling Cattle Directly To The Broker. This Research Aims To Determine The Flow Of Profils And Verious Marketing Costs Of Beef Cattle In Playen District Gunungkidul. The Research Was Carried Out For 4 Months Starting From August To November 2011. The Method Used Is A Survey Method And Data Sources Used Are Primary Data And Secondary Data. The Primary Data Obtained Through Interviews With Respondents, Using A Prepared Questionnaire. Secondary Data Were Obtained From The Animal Husbandry Departemen Gunungkidul, Bps, Bappeda, District Office, The Office Of The Village Head. Sample Villages Were Purposively Selected Based On The Number Of Cattle Population Of High, Medium And Small, The Village Bleberan, Plembutan And Playen. The Data Analysis Has Been As Descriptive (Descriptive) , That Is Analysis Of Existing Data Summary Measure Outcomes Cattle Ranchers. Survey Respondents Namely Convenience Sampling Taken By 60 Breeder With Their Own Criteria Cattle Ranges 2-5 Cows And Cows Have Been Sold. The Sample Were Purposive Selected Merchants By 10 Experienced Traders To Trade At Least 5 Years. The Research Results Show That Is Channel In The Playen District Marketing Involving, Among Others: Breeders, Broker, Traders, Wholesalers And Traders Cutter / Butcher. Marketing Margins Are Highest In The Channel To 4 (Breeder - Broker-Traders - Wholesalers - Butcher - Consumer) Rp. 2.200.000/Cattle. Share Received By Breeder Was Highest In The First Plot Is 100%. The First Marketing Channels Of The (Breeder-Consumers) Is The Most Efficient Workflow In District Playen Gunungkidul. The Conclusion Of This Research, There Are Four Kinds Of Marketing Channel Of Cattle, Those Are: (I). Breeder Consumer Directly. (Ii). Breeder, Broker, Traders Cutter, Consumer. (Iii). Breeder, Broker, Wholesaler, Trader Cutter, The Consumer. (Iv). Breeder, Broker, Traders, Wholesalers, Traders Cutter, The Consumer. The Lowest Marketing Costs And Margins In The First Channel. The Lowest Farmer's Share In The Fourth Channel. The First Marketing Channel Of The Most Efficient In Playen District Gunungkidul, Because It Has The Value Of The Farmer's Share As High As 100%.