The Promotion Strategy Of Bis Production Event Organizer

Oleh :
Vitria - C9309083 - Fak. Sastra dan Seni Rupa

This final project is written based on the job training as a public relations officer at BIS Production in Srigunting V number 14, Gremet, Manahan, Solo. This final project report discusses the promotion of BIS production. By observing, interviewing and taking note, the writer collects information for completing the final project. The writer also uses descriptive qualitative research to describe object qualitatively. This final project is used to evaluate and to propose the promotion strategy for BIS Production event organizer. The writer also finds the effective promotion strategy for BIS production for the solution of the promotion problem. They are, determining segmentation, giving free information, joining at community, avoiding copying from popular product, and considering competitor as a friend. The answers can be used by the reader to improve their knowledge about a good strategy of promotion and makes use it for their company existence.