Strategic management used by public relation division of sragen local government in holding the forth srawung warga in sub district of gesi

Oleh :
Yosua Indriadmojo - C9309092 - Fak. Sastra dan Seni Rupa

This final project report is written based the job training done in Public Relation Division of Sragen Local Government for one month, starting on February 27th until March 26th, 2012. The aims of this final project report are to explore the strategic management of Public Relations Division of Local Government of Sragen in holding Srawung Warga and to know the effectiveness of the program as an effort to make good relationship between government and the public and to build image of Local Government of Sragen as good government. In holding the forth Srawung Warga in Sub District of Gesi public relation division uses strategic management which is formulated in three steps. These steps are planning, executing, and evaluating. In planning Srawung Warga, Public Relation Division gathered information about Sub District of Gesi, determined the venue and the participant of the event, gathered information about the new program from other division and Local Government, arranged rundown of Srawung Warga and Regent speech pointer, and implemented coordination with the officer of Sub District of Gesi. The next step is executing the event based on the plan. The last step is evaluating. The public relation division evaluates that the forth Srawung Warga was running smoothly, but the dialogue was shorter than the plan. The indicators to measure the effectiveness of Srawung Warga are the numbers of participants, the participant’s reaction and expression during the event, and participant’s opinion about Srawung Warga. Hopefully, this final project report can be a reference for the Public Relations Division of Local Government of Sragen to create better strategic management in holding a program or an event.