Kegiatan komunikasi pemasaran sosial perpustakaan umum kabupaten Sukoharjo (studi dekriptif kualitatif kegiatan komunikasi pemasaran sosial perpustakaan daerah kabupaten Sukoharjo dalam meningkatkan kunjungan masyarakat kabupaten Sukoharjo tahun 2008 – 20

Oleh :
Margaretha Kurniasari - D1209054 - Fak. ISIP

Library is one of non-profit organizations, not looking form profit, but the objective of library itself is to cater the visitors, in both product and service. In order to achieve the objective well, the library should make promotion in order that the library visitors or potential library visitors can utilize infrastructure and facility the library has as well as possible. Just like the Public Library of Sukoharjo Regency, the existence of which is intended to meet the information need for society, through the existing facility, the Public Library of Sukoharjo Regency becomes a means of learning for all levels of society existing in Sukoharjo Regency. This research aims to find out the social marketing communication activity of Sukoharjo Regency’s Public Library in improving the Sukoharjo people’s visitation and to find out the obstacles faced in implementing the marketing communication in Sukoharjo Regency’s Public Library. This research was a descriptive qualitative research taken place in Library, Archive and Documentation Office of Sukoharjo Regency. The sample was taken using Purposive Sampling technique. Techniques of collecting data used were interview, observation as well as library study. In this research, the data validity was obtained using source triangulation. Technique of analyzing data used was an interactive model of analysis encompassing 4 stages: data collecting, data reduction, data display and conclusion drawing. Based on the result of research, it could be concluded that the communication activity of Sukoharjo Regency’s Public Library was manifested in the measures taken constituting the creative measures of Sukoharjo Regency’s Public Library to generate and to improve the community visitation to the library. The program had been consistent with the goal, objective, vision and mission of Public Library as well as using Marketing Mix Concept. An Integrated Marketing Communication that had been implemented was still sub maximal. But, it could be concluded that the program and activity had not been sufficient to attract or to improve the Sukoharjo people visitation significantly. Many things still needs to be done and reformed because the Sukoharjo Regency’s Public Library was still in introduction and growth stages.