Manajemen Pemasaran Pakan Konsentrat Koperasi Jasa Usaha Bersama Puspetasari Ceper, Klaten, Jawa Tengah

Oleh :
Nurrani Dwi Hapsari - H3410013 - Fak. Pertanian

Concentrate feed requirement is increasing as more and more farms in Indonesia. Concentrate feed for livestock vital because amplifier is a food rich in nutritional value and carbohydrates. Farmers begin to understand the benefits of concentrates for livestock, so the higher concentrate feed demand. Marketing is a means to satisfy human needs are not met, then a business opportunity that can provide benefits for companies that market. Marketing over the company's ability to produce goods or services in meeting the needs for companies to know how to offer a better target market than competitors. Marketing management services that are used in the Cooperative Joint Venture Puspetasari good enough for using marketing channels that are not too long, so the company does not need to pay a lot more in marketing its products. Value Payback Period of Credit Cooperative Joint Business Services Puspetasari was 18.9 months. Net Present Value calculation results with interest rate of 3% produces a positive Net Present Value is Rp.12.325.580, 4. Results of calculation of Net Present Value at 12% generating a negative value is Rp-237 023 010, 00. Value Benefit Cost Ratio Puspetasari Service Cooperative Joint Venture is 0.05. Value earnings Puspetasari Service Cooperative Joint Venture is 5.28%. Value Internal Rate of Return Service Cooperative Joint Venture Puspetasari is 7.41%. Based on the analysis of feed concentrate marketing efforts in January, February and March, the business carried on Service Cooperative Joint Venture Puspetasari less profitable. Keywords: Feed Concentrates, Marketing, Business Analysis.