Strategi pemasaran ekspor furniture pada CV. Maharani Kreasi Abadi di Gondangrejo Karanganyar

Oleh :
Woro S. Kartika - F3104126 - Fak. Ekonomi dan Bisnis

ABSTRAK Marketing represent is top from an effort in company. Without existence of marketing, products in company which have been produced ignorable by buyers. Therefore, strategy marketing of exporting at one particular company is so important more than anything else for the company of exporting like CV Maharani Kreasi Abadi. This furniture’s company has run its export activity since early forming. Marketing strategy of correct exporting to company can improve energy sell high. With existence of energy sell high, company will get profits. The profit can be used to develop company so that become bigger. Pursuant to the description above hence target of this research is to know strategy marketing of used by CV Maharani Kreasi Abadi. Marketing of CV Maharani Kreasi Abadi products through trade exhibition, gift brochures/CDs and card names as well as passing internet. CV Maharani Kreasi Abadi is usually joining in exhibitions trade. It’s very effective in marketing. People of this company can meet buyers directly and know what their desire. Techniques step of execution in this research conducted with participative method. Researcher involves direct in research and uses all which have been perceived at CV Maharani Kreasi Abadi regarding strategy marketing of furniture exporting. Pursuant to the research can be taken by conclusion that CV Maharani Kreasi Abadi in applying its marketing strategy is active by following exhibitions in or other country. Distributions channel is a big part in commerce traffic especially in the world of export-import. The distributions channel that used is direct distributions because it can add advantage of company. Concerning got by resistances by CV Maharani Kreasi Abadi in applying its exporting strategy for example: price, strength competitor, capacities produce and working capital addition.