Improving Service Quality As A Public Relations Strategy To Create Good Public Image Of Brayat Minulya Surakarta Hospital Final Project Report

Oleh :
Desi Setya Rini - C9310019 - Fak. Sastra dan Seni Rupa

Every hospital needs strategies to improve their good public image. Brayat Minulya Surakarta Hospital as one of the hospital in Surakarta must compete with other hospitals in Surakarta to get public attentions. Making strategies is one of the public relations duties. The objectives of this report is to find out the strategies of Public Relations division of Brayat Minulya Surakarta Hospital in order to improve the good image and to know the public image of Brayat Minulya Surakarta Hospital to measure the success of the strategies of Public Relations division of Brayat Minulya Surakarta Hospital in order to improve the good image. The final project report is accomplished through methods, which are: collecting, analyzing, and concluding the data. The data in this final project report were obtained by holding observation in Brayat Minulya Surakarta Hospital, interviewing the public relations officers and the patients. Library study was conducted by searching the written sources relevant to the problem. The results from the analysis show that there are four strategies that were conducted by public relations in Brayat Minulya Surakarta Hospital to create good public image through improving service quality. The strategies are spiritual broadcast and pray service, approach the visitor and calling the patient, handling complaints, holding cheaper health service in car free day. From the data analysis and interviewing the patient, Public relations of Brayat Minulya Surakarta Hospital was successful in making starategy to create good public image through improving service quality. It makes Brayat Minulya Surakarta Hospital have good public image.