The effectiveness of public relations programs of brayat minulya hospital

Oleh :
Suci Astriyani - C9310075 - Fak. Sastra dan Seni Rupa

This final project report is written based on the job training done in Public Relations and Marketing division of Brayat Minulya Hospital within a month from February 11th – March 11th 2013. I did some activities such as taking part in maintaining good relationship with external public and partner companies, implementing programs of Brayat Minulya Hospital, making recapitulation data of complaint and advice form from patients and checking brochure, flyer as well as complaint and advice form. The objectives of this report are to evaluate the effectiveness of Public Relations programs and to propose improvement for Public Relations programs of Brayat Minulya Hospital. The programs are Celebrating World Ill People Day, Fifty- Thousand Package program, Health Talk Show in Ria FM Radio, Medical Check Up in Car Free Day, Spiritual Broadcast and Pregnant Mother Gym Package. The programs done by the hospital are relatively effective but one of the programs still needs an improvement. Most of them have been running well because they are well welcomed and can fulfill the needs of public. Besides, the programs done by Brayat Minulya Hospital can reflect the vision and mission of the hospital. Therefore, the function of Public Relations as primary liaison between Brayat Minulya Hospital and its public can be well executed. I propose improvement for the programs of Brayat Minulya Hospital, they are: the celebration of World Ill People Day should be held for more than a day, the duration of health talk show program should be prolonged, the socialization of programs done by the hospital should be improved especially for Fifty Thousand Package Program, the kinds of medical check-up in Car Free Day should be made more varied, the announcer of spiritual broadcast should give ill people prayer for non-Catholic patients and the pregnant mother gym package should be held more frequently. I also propose socialization plan for programs done by Brayat Minulya Hospital. The first one is socialization on website of Brayat Minulya Hospital. The second one is socialization on Ria FM radio during break time of health talk show. The last one is making press releases about programs which will be implemented.